Enhancing Customer Experience in Furniture Retail through Full Stack E-commerce Platforms

Abstract

Many furniture retail stores have embraced the use of online stores to sell their furniture because it has been proven to be fast, convenient, and less costly on their end. The challenge with this form of selling products is that most online platforms need to provide customers with the same experience they get when they shop at physical stores. This paper focuses on how to complete stack e-commerce platforms to offer customers this experience when they shop at online retail furniture stores. This paper focuses on how the entire stack of e-commerce applications will offer customers an improved visual representation of the furniture to know if it fits them. The platforms will also help them to visualize the furniture in their homes to enhance their customer experience. This paper focuses on the benefits of using full-stack e-commerce platforms: customer loyalty, increased sales, and, most importantly, customer satisfaction.