Enhancing Customer Experience with AI Powered Analytics

Abstract

The paper deals with AI-powered analytic tools to enhance the customer experience, especially for service provider companies and digital companies who aim to enhance customer experiences through improved services and to build customer relationships in the long run. The paper also highlights the potential challenges and problems with human interaction with AI-powered analytics tools and aims to mitigate the potential challenges through personalized recommendations that help to promote customer satisfaction. The case also reinforces practical implications with organizations that monitor the impact of AI tools that aim to secure the data and personal information of customers while extracting through data analysis in the surveillance society